The 13th edition of PAACE Automechanika Mexico, Mexico and Central America’s most important international trade show for the automotive aftermarket, will return to the Centro Banamex in Mexico City, Mexico, July 13 – 15, 2011.  Messe Frankfurt, Inc. and show partners APRA, MEMA and SEMA are pleased with the amount of support and committment they are receiving from exhibiting companies for the 2011 event.  In addition to the various U.S. companies participating through their local branch or Mexican representative, more than 50 U.S. based companies have already contracted directly in the event this July making PAACE Automechanika Mexico a leading international platform for U.S. based automotive aftermarket manufacturers.  Key participating U.S. companies include Aisin World Corp. of America, American Axle & Manufacturing, CARDONE Industries Inc., Dash4 Brakes, Daytona Rubber Company, EMPI, Inc., Hockman-Lewis Limited, Lubegard, Inc., Lucas Oil Products, Procomp / Smittybilt / Transamerican Auto Parts, Sonnax, Vision Wheel, Walker Products, Inc. and many more.

“We have had countless U.S. based companies experience success in the Mexican market through business developed at PAACE Automechanika Mexico,” states Kristen Woodburn, group show director for Messe Frankfurt, Inc., “and we want to continue to educate U.S. manufacturers on the value and growth opportunities available in Mexico’s automotive industry.”  According to the U.S. Commercial Service, Mexico ranks as the world’s 10th top automotive producer and third in the Americas after the United States and Brazil.  Mexico’s Center for Statistical Research quotes Mexico’s vehicle circulation at 30,904,659 vehicles and the value of the automotive aftermarket at $95,163,800,000 USD, representing 36% of Mexico’s total automotive industry.  There is high demand for the following automotive parts in Mexico: interior and exterior accessories, oil and lubricants, maintenance chemicals, electric parts, clutch and transmission parts, engine parts, gasoline engines, carpet and seats, suspension parts, brakes, cooling systems, batteries, motor parts, tires and wheels and many more. 

As exhibitor interest continues to grow for PAACE Automechanika Mexico 2011, the show team continues to focus on delivering the most quality buyers and networking opportunities for its exhibitors.  PAACE Automechanika Mexico will be working with key organizations in 2011 to recruit delegations of the largest volume buyers across the country.  The U.S. Commercial Service has already committed to recruiting delegations of key buyers from several of their offices across the country including Mexico City, Guadalajara, Monterrey and Tijuana.  Negotiations with other organizations are being formed to recruit buyers from Central and South America and other areas of Mexico.  Leandro Solorzano, international trade specialist with the U.S. Commercial Service states, "Mexico represents a great market for American companies, especially those who are new to exporting or have never exported. The benefits the automotive sector receives through NAFTA are great and give U.S. companies a competitive advantage that is not present in other markets. Our goal this year is to work closely with those companies who are new to Mexico to educate them about the opportunities and connect them to the buyers our regional offices will be recruiting."

PAACE Automechanika Mexico experienced its largest show to date in 2010 with 647 exhibitors and 12,154 buyers in attendance at the event.  Industry leader Expo Magazine gave its number one spot for the Top 25 Fast-Growth Shows in 2010 to PAACE Automechanika Mexico.  Trade Show Executive also named the event the fastest-growing show in Latin America in 2010.  Based on feedback from the industry, visitor promotion and exhibitor commitments, PAACE Automechanika Mexico expects another record show this July and yet another year as the leading automotive aftermarket trade show platform in Mexico and Central America. 

PAACE Automechanika Mexico 2011 Exhibitor Spotlight:

Dash4 Brakes: Dash4 is a privately held company based in Glendale, CA.  In its 12th year, Dash4 takes prides in delivering quality products at an affordable price.  Dash4 will offer Organic, Metallic and Ceramic pads along with Bonded and Riveted Brake Shoes at PAACE Automechanika Mexico 2011.

Daytona Rubber Company: Daytona Rubber Company is a brand recognized for quality, price and service.  Their O.E. Automotive Belts and Radiators to be on display are the perfect example. Looking for quality and price?  You'll find it with Daytona.
    
Lubegard, Inc.: Lubegard, Inc. will display additives and flushes that reduce temperature and deposits in transmissions, engines, radiators, power steering, evaporators, injectors, brakes, motor boats and motorcycles. 

PAACE Automechanika Mexico is organized by Messe Frankfurt, Inc. in partnership with key industry associations APRA, MEMA and SEMA.  The event is also sponsored by ANDELLAC, ARIDRA and the US Commercial Service among other groups.  PAACE Automechanika Mexico promises continued innovation, products and opportunities for exhibitors and attendees in the automotive aftermarket sector.

For further information, please visit: www.PAACEAutomechanika.com

About Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 450* million euros in sales in 2010 and more than 1,770 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 88 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2010)

The North American headquarters in Atlanta is currently producing ten trade shows in the USA, Canada and Mexico across various industries. For more information about Messe Frankfurt, please visit our Web site at www.MesseFrankfurt.us 

Automechanika Events Around the Globe
Dubai, June 7 – 9, 2011
Mexico City, July 13 – 15, 2011
Moscow, August 24 – 27, 2011
Shanghai, December 7 – 10, 2011
Rome, February 2012
Bangkok, March 2012
St. Petersburg, April 19 – 21, 2012
Frankfurt am Main, September 11 – 16, 2012
Buenos Aires, November 14 – 17, 2012
Johannesburg, March 2013
Kuala Lumpur, March 2013
Madrid, March 2013
Istanbul, April 2013