The 12th edition of PAACE Automechanika Mexico, Mexico and Central America’s most important international trade show for the automotive aftermarket, will return to the Centro Banamex in Mexico City, Mexico, July 14 – 16, 2010.  Messe Frankfurt, Inc. and show partners APRA, MEMA and SEMA are pleased to announce a new cooperation agreement between PAACE Automechanika Mexico and the Automotive Service Association (ASA), the key association for the automotive service and repair professionals in the United States.  ASA will endorse the show to their extensive members and supporters and most importantly, host up to nine complimentary seminars in their area of expertise; collision repair, business management and mechanical topics.  Automotive service and repair professionals in attendance at PAACE Automechanika Mexico 2010 will benefit from an enhanced educational program and expanded product categories on the show floor with the support from the association.

“We are pleased to announce the cooperation with the Automotive Service Association to address the important collision repair sector of the market,” states Kristen Woodburn, group show director for Messe Frankfurt, Inc., “By offering focused seminars for this sector and with the support of ASA, PAACE Automechanika Mexico will expand its reach to the automotive service and collision repair industry in Mexico and Central America.”  In addition to the enhanced seminar program, PAACE Automechanika Mexico expects to expand the presence of collision repair manufacturers on the show floor showcasing their products to the Mexican market. 

"ASA is very pleased to play a role in providing quality automotive service and repair education at PAACE Automechanika Mexico,” comments Ron Pyle, president of the Automotive Service Association, “We are eager to expand our international presence as a valuable resource for networking, information and training and welcome this opportunity to partner with the leading North American automotive aftermarket associations to add value for technicians and shop owner attendees at this prestigious event." 

The Automotive Service Association is a not-for-profit trade association with more than 50 years experience serving the needs of mechanical, transmission and collision shop owners.  Striving to provide members with the best training possible, ASA is dedicated to and governed by independent automotive service and repair professionals.  ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.  As the owner of the successful International Autobody Congress & Exhibition (NACE) and the Congress of Automotive Repair & Service (CARS) that take place on an annual basis in Las Vegas, their experience offering value at events in the industry is renowned.  ASA’s support and participation in PAACE Automechanika Mexico will truly grow the association’s presence in Mexico and Central America and enhance the value of the event for attendees in the automotive service and repair sector.

Based on feedback from the industry and exhibitor commitments, PAACE Automechanika Mexico expects a record show this July.  International participation continues to grow with exhibitors booked from 12 countries around the world including Brazil, Canada, Germany, Hong Kong, India, Italy, Malaysia, Mexico, South Korea, Spain, Thailand and the USA.

PAACE Automechanika Mexico is organized by Messe Frankfurt, Inc. in partnership with key industry associations APRA, MEMA and SEMA.  The event is also sponsored by ANDELLAC, ARIDRA, ASA the US Commercial Service and West Coast Customs among other groups.  The next edition of PAACE Automechanika Mexico, July 14 – 16, 2010, promises continued innovation, products and opportunities for exhibitors and attendees in the automotive aftermarket sector.

For further information, please visit: www.PAACEAutomechanika.com

About Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 424 million euros in sales in 2009* and more than 1,500 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2009*, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com.
* preliminary numbers (2009)

The North American headquarters in Atlanta is currently producing nine trade shows in the USA, Canada and Mexico across various industries. For more information about Messe Frankfurt, please visit our Web site at www.MesseFrankfurt.us 

About The Automotive Service Association
The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals.  ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.  ASA’s headquarters is in Bedford, Texas, USA.  ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services.  For additional information about ASA, including past news releases, go to www.ASAshop.org, or visit ASA’s legislative Web site at www.TakingTheHill.com.

Automechanika Events Around the Globe
Rome, February 11-14, 2010
Dubai, May 25-27, 2010
Mexico City, July 14-16, 2010
Moscow, August 25-29, 2010
Frankfurt am Main, September 14-19, 2010
St. Petersburg, October 27-31, 2010
Buenos Aires, November 17-20, 2010
Shanghai, December 8-11, 2010
Johannesburg, March 9-12, 2011
Kuala Lumpur, March 31-April 2, 2011
Istanbul, April 2011
Toronto, June, 2011
Bangkok, March 2012